Our values

Joy – Consideration – Ambition

In 2018 we simplified and updated our values to Joy, Consideration and Ambition.

Three words that summarize and guide us in our choices and decisions, and express what we wish to contribute in collaboration with others, regardless of the role and the time of the occasion.


We want work at i3tex to be fun! We contribute towards joyful collaboration through a positive attitude in all contexts. We encourage joint activities, and want everyone to be involved.

We feel proud of belonging to i3tex and of what we achieve together. We create mutual connection through a flat organisation and short decisionmaking paths.

We focus on success, and are happy when things go well for us. We celebrate our successes and experiences – both major and minor.


We help each other succeed in our various tasks, and share our knowledge. We care about how things are going for the company, and take responsibility for relationships, deliveries and business results.

We are all of equal worth, we show mutual respect and we want to know each other. We learn through our differences. We see, listen to and encourage each other. We can talk about anything we want to.  

We give and receive constructive feedback. We are open and honest, and keep to what we promise.


We are very ambitious, and always want to progress, both individually and as a company. We innovate, develop and improve, and are committed to and passionate about people, technique and business. We believe everything is possible!

We challenge each other to think differently and try out a range of options to resolve problems. We know that initiative and creativity breed success.

We support each other when something is difficult. We embrace mistakes as important experiences.

We are a driving force, and develop our skills by acting, evaluating and reflecting.

Sara Lindmark